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Initially, when making this beer, the idea was that we would be using Columbus hops as the defining character. But then we had a realization…using lupulin powder is the latest hop technology available globally, increasing aroma without increasing perceived bitterness. Utilizing cryopowder in Your IPA will increase the everyday yield.
Combined with using a more efficient centrifuge production, we can provide a better value for you and your everyday IPA. This also allows us to give proceeds of the beer to charity, so we’ve hatched a master plan…